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BUSINESS OWNERS AND FOUNDERS:
Scale Smarter
Exit Stronger
Scale Smarter Exit Stronger
Exitpreneur is the premier newsletter and Digital Academy for business owners who want to unlock the hidden value within their business, automate with systems, and prepare for a profitable, stress-free exit.
Unlike traditional business courses or books that focus on competing or benchmarking against others, Exitpreneur equips you to think differently.
You’ll become the Chief Value Creator—with the mindset, tools, and frameworks to achieve extraordinary outcomes for you, your business, and your legacy.
Explore Different Ways to Learn
Build a Thriving, Value-Driven Business
The Value Creator OS is the first digital training program built specifically for Exitpreneurs.
Over 6 months, you’ll master the skills needed to create a business that’s not only profitable but irresistible to buyers.
You’ll learn how to:
Identify and unlock hidden equity value in your business.
Build systems and processes that reduce owner dependency.
Maximize your company’s valuation and prepare for buyer scrutiny.
Plan your next chapter—whether it’s a new venture, philanthropy, or a well-earned break.
Each month, you’ll attend live workshops, complete practical exercises, and receive guidance to implement the strategies that matter most.
The Value Creator OS is the first digital business training for Exitpreneurs.
In our 6-month program, you'll build the skills to create a niche business. You’ll learn how to establish your unique POV, attract Super-consumer clients, pitch and sell your services, and successfully manage scope.
Each month, you’ll attend live workshops and complete practical exercises to help you sharpen and apply your new found skills.
Understand Exit Planning Frameworks
Value Amplifier Framework
The Value Amplifier Framework focuses on aligning operations, systems, and market positioning to uncover hidden equity within your business. By optimizing these core elements, you’ll create a foundation that drives scalability, efficiency, and desirability.
Story-Driven Exit Framework
The Story-Driven Exit Framework helps you craft a compelling narrative that highlights your business’s strengths and resonates with buyers. A powerful story not only elevates perceived value but also instills confidence, making your business stand out in a competitive market.
Transferability Matrix Framework
The Transferability Matrix Framework empowers you to build a self-sustaining business by reducing owner dependency and cultivating a team that takes full ownership of key functions. This ensures your business runs seamlessly under new ownership—an essential factor for value.
Steve Olsher
Founder of Podcast Magazine
"If you want to know how to change the world, read Exitpreneur. You don't win championships by just being normal."
Read Exit Planning Books
Exitpreneur has partnered with several best-selling authors who have created 60+ mini-books on the subject of Business Exit Planning.
The 22 Laws of Category Design
Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
Snow Leopard
How Legendary Writers Create A Category Of One.
The Category Design Toolkit
Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche.
A Marketer’s Guide To Category Design
How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy.
Ready to design your strategy?
Gain confidence and clarity about your category's business strategy in the FREE 5-Day Strategy Sprint email course. Start learning how to pinpoint your true differentiators, uncover your customer’s deepest needs, and adopt a courageous mindset.
By signing up, you agree to our Privacy Policy and consent to receive marketing emails. You may walk the plank at any time. We'll never spam you or sell your data.
Join Thousands of Business Owners Reading the Exitpreneur Newsletter
Each month, we publish several long-form newsletters (4,000 - 8,000+ words, which we call “mini-books”) on Exit Strategy frameworks, case studies, and examples to teach you how to think like a Exitpreneur.
These mini-books include breakthrough mental models, timeless success stories and cautionary tales from the world’s most legendary companies and niche startups you’ve probably never heard of, and data to prove these are more than just “our opinions.”
By signing up, you agree to our Privacy Policy and consent to receive marketing emails. You may exit at any time. We'll never spam you or sell your data.
Steve Olsher
Founder of Podcast Magazine
"Every Exitpreneur edition is of immense value. Seriously, it’s like a $100,000 MBA with every read."
Start Designing Your Business Exit Strategy
New to Exit Planning and not sure where to start?
Take our free 7-Day Exit Accelerator email course, walking you through the fundamentals of Exit Planning and getting you up to speed quickly—so you can start “thinking different.”
By signing up, you agree to our Privacy Policy and consent to receive marketing emails. You may exit the program at any time. We'll never spam you or sell your data.
Day 1
Build a future-proof exit strategy with clear goals and structure.
Day 2
Identify hidden value and key drivers that increase business valuation.
Day 3
Create systems so your business thrives without you.
Day 4
Time the market to sell at the highest multiple.
Day 5
Craft a compelling buyer story that increases perceived value.
Day 6
Attract buyers with a high-impact Lightning Strike Offering.
Day 7
Plan your next chapter and protect your wealth post-exit.
Meet The Exitpreneurs
Christopher
3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, has been called “the bible of category design” and is in the top 1% of business books.
Eddie
Eddie has written more on Category Creation & Design than any person living or dead for The Harvard Business Review. He is the author of the breakthrough bestseller Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. He also runs a think tank and advisory firm on growth strategy, called EddieWouldGrow.
Katrina
Katrina brings structure and a sharp editing eye to legendary business content. She has collaborated with B2B, B2C, and non-profit companies like HubSpot, Digital Press, and Photographers Without Borders. To date, she has helped bring over 573 articles and dozens of Category Pirates books to life.
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